Spot the risks of greenwashing on your website, before others do
Algorithmic compliance analysis for the 2026 amendment to the Unfair Commercial Practices Act and the EmpCo Directive
The GreenClaims Manager automatically identifies environmental claims on your website, text, images, alt text, seals and OCR content. Structured. Traceable. Compliant with legal requirements.
30 days free, no credit card required
Comprehensive detection, systematically identifying signs of greenwashing
Six detection methods analyse every environment-related statement, regardless of whether it appears in the text, in images or in metadata. Click on a tile for details.
Text Analysis (NLP)
Identifies potential greenwashing in body text, headings and bullet points. Evaluates over 200 patterns using a confidence score.
Image OCR
Uses text recognition to extract content from infographics, banners and embedded documents.
Alt text check
Analyses image alt text for environmental statements, an aspect often overlooked during compliance checks.
Labels & Seals
Automatically recognises environmental labels and certification logos. Checks their validity and assesses the risk.
Visual image analysis
Assesses images for signs of greenwashing, nature motifs, green colouring, sustainability symbols. Green narrative score per image.
Screenshot documentation
Creates automatic page screenshots as visual evidence for compliance documentation.
Workflow & Documentation
Managed Claims, Evidence Register and team collaboration, the complete compliance workflow.
Compliance Reporting
PDF report featuring an A–F score, top 10 risks and a breakdown by regulatory framework. A basis for audits, at the touch of a button.
Transparency widget
An embeddable widget for your website, displays compliance results transparently to your visitors.
search engine
Text analysis, every phrase under the microscope
The NLP engine scans all the body text on your website, headings, paragraphs, bullet points and meta descriptions. Every phrase is checked against over 200 known greenwashing patterns.
For each finding, you’ll receive a confidence score, a specific suggestion for improvement and an alternative text that you can copy straight away.
visibility
Image OCR, hidden text becomes visible
Many greenwashing claims are not found in HTML, but in infographics, banners, embedded PDFs and presentations. The OCR engine uses optical character recognition to extract all text from images and checks it for compliance risks.
This allows you to identify greenwashing even in places where traditional text analysis falls short.
writing
Alt Text Check, Accessibility Meets Compliance
Alternative text for images is often overlooked during compliance checks, yet it frequently contains environmental statements that are relevant to SEO and are indexed by search engines.
GreenClaims Manager analyses the alt text and provides a risk assessment as to whether statements appear to be verifiable or legally compliant.
certificate
Labels & Seals, Recognition and Matching
Environmental labels and certification logos are automatically recognised and checked against a label database. Is the label valid? Does it match the product being advertised? Is any supporting evidence missing?
The GreenClaims Manager assesses the risk associated with missing, expired or misleadingly used labels.
landscape
Visual image analysis, when images say more than words
Green leaves, natural landscapes, symbols of sustainability, visual elements can convey greenwashing, even without a single word. The image analysis calculates a ‘Green Narrative Score’ for each image.
The assessment takes into account the colour palette, choice of subject and the context in which the image is used.
cam
Screenshot documentation, evidence for every page
An automatic screenshot is taken of every page crawled, serving as visual evidence of its state at the time of the scan. This is essential for compliance documentation and preserving evidence.
Screenshots show the overall context of a page and help in assessing visual indicators of greenwashing.
Dashboard
Risk assessment at a glance
The compliance score (0–100) assesses the overall status of your domain. The 4-tier risk classification, High, Increased Risk, Medium, Low, helps you prioritise your actions.
With a single click, you can go directly to the relevant finding and start the resolution workflow.
Detailed analysis
Breakdown by finding type (text, OCR, alt text, seal, visual), scan history with trend display, and drill-down filtering by risk level, type and regulation.
2026 Amendment to the UWG
German implementation of the EmpCo Directive. Ban on unsubstantiated environmental claims from 27 September 2026, with the risk of fines and warnings.
EmpCo Directive (EU 2024/825)
EU Directive against misleading environmental claims. Requires all green claims on websites and in advertising to be substantiated.
EU Green Claims Directive
Specific requirements regarding the duty to provide evidence, independent verification and standardised environmental labels.
EU Taxonomy Regulation
Classification system for sustainable economic activities. Relevance for companies subject to CSRD disclosure requirements.
Compliance
Compliance-focused structure, legal basis included directly in the finding
Each finding is automatically linked to the relevant EU regulations, no generic warnings, but specific legal bases.
-
Mapping to specific paragraphs for each finding
-
Breakdown of regulations in the compliance report
-
Legal basis displayed directly in the finding details view
1
Enter domain
Enter the URL of your website. The crawler will automatically index all accessible subpages.
2
Automatic scan
Six recognition methods analyse data in parallel: text NLP, image OCR, alt text, seals, visual analysis and screenshots.
3
Evaluate results
The dashboard displays the compliance score, risk distribution and all findings, prioritised by severity.
4
Export report
Export the compliance report as a PDF, including an A–F rating, top 10 risks and a breakdown by regulation.
200+
Greenwashing patterns
A–F
Compliance score
6
Dimensions of analysis
5
Types of identification
workflow
From identification to resolution
The complete compliance workflow, from initial detection to documented evidence.
Everything in one place
Managed Claims: Centrally manage environmental statements and assign findings
Evidence Register: Documenting evidence and supporting documentation for every statement
Status workflow: Open → Under review → Resolved → Closed
Team collaboration: Assigning, commenting on and jointly editing findings
Audit log: Comprehensive logging of all changes and actions
pdf
Compliance reports as a basis for audits, at the touch of a button
Export the compliance status as a PDF document, for senior management, the legal department or regulatory authorities.
Includes: compliance score (A–F), risk distribution, top 10 risks with recommended actions, regulatory breakdown and percentage of compliant pages.
Multilingual & professional
Reports can be generated in German or English. All assessment texts, diagrams and recommendations for action are in the selected language.
browser
Demonstrate transparency, build trust
Embed the transparency widget on your website, your visitors can see at a glance which environmental claims are substantiated, complete with evidence, certificates and direct links to the sources.
All it takes is a JavaScript snippet, asynchronous loading with no impact on loading times. Position, colour scheme and design can be configured to match your corporate identity.
Multilingual with usage analytics
Multiple languages with customisable text. Integrated statistics show visitor interactions over time.
Enterprise features for professional teams
Administration, audit trail and text templates for professional compliance management.
Roles & Permissions
4 system roles + user-defined roles. 6 functional areas with 4 access levels.
Audit log
Comprehensive logging of all changes, audit-proof for compliance documentation.
Text templates
Standardised texts for reports and communications. Can be managed in multiple languages.
Data management
Selective deletion based on status and age. Domain reset with double confirmation.
roles--permissions
Roles & Permissions, granular access control
The role-based authorisation system precisely controls who can access which areas. Four predefined system roles cover the most common use cases:
Admin, Full access to all areas. Analyst, Access to analytics and dashboards. Compliance Manager, Extended access to claims, evidence and reports. Commentator, Read-only access with commenting functionality.
Custom roles
In addition to the system roles, you can create your own roles with a customised authorisation matrix, 6 functional areas (Dashboard, Analysis, Content, Compliance, Widget, Settings) combined with 4 access levels (None, Read, Comment, Write).
audit log
Audit log, complete change history
Every action in the system is logged in an audit-proof manner, who changed what and when? The audit log documents status changes, comments, assignments, deletions and configuration changes.
In the detailed view, you can see the full context of each entry: user, timestamp, affected object and the action performed. Indispensable for compliance audits and audit trail requirements.
text templates
Text templates, consistent communication
Standardised texts for compliance reports, recommendations for action and internal communications. Created once, used consistently across the board, from automatically generated reports to emails to senior management.
Text templates can be managed in multiple languages (German and English) and can be adapted at any time. This ensures that your compliance communications are professional and consistent.
data management
Data management, full control over your data
Delete scan results selectively by status and age, with a preview function that shows how many records are affected before anything is deleted. Filter by status (Open, Under Review, Approved, Rejected, Archived) and age (30, 60, 90, 180 days).
The full domain reset with double confirmation restores all data to its initial state. Every deletion action is automatically logged in the audit log, ensuring complete traceability.
Frequently asked questions about the features
Detection & Analysis
What content is analysed during a scan?
Six dimensions: body text (NLP), alternative text for images, text within images (OCR), eco-labels and certification logos, visual greenwashing indicators (Green Narrative Score), and automatic page screenshots as supporting evidence.
How accurate is the recognition?
The GreenClaims Manager checks for over 200 known greenwashing patterns. Each finding is assigned a confidence score, which indicates how certain the detection is. Any findings that the automated analysis cannot assess with certainty are flagged for manual review.
How long does a scan take?
The duration depends on the number of pages. Initial results will be available in a few minutes. You can track the scan status at any time via the dashboard.
Are images and graphics analysed as well?
Yes. Image OCR recognises text in infographics and banners. The visual image analysis also evaluates greenwashing indicators such as nature motifs, green colouring or sustainability symbols, assigning them a Green Narrative Score.
How does risk assessment work?
Each finding is assigned a risk level (High, Increased Risk, Medium, Low). The compliance score (0–100, graded A–F) assesses the overall health of your domain. You can see the breakdown at a glance on the dashboard.
Regulation & Compliance
Which regulations are covered?
The 2026 Amendment to the UWG, the EmpCo Directive (EU 2024/825) and the EU Taxonomy Regulation. Each finding includes the specific legal basis with a reference to the relevant section.
What happens if the amendment to the Unfair Competition Act comes into force and my website is not compliant?
From 27 September 2026, unsubstantiated environmental claims may result in warnings. This could lead to fines, injunctions and damage to your reputation. The GreenClaims Manager helps you to identify and correct any problematic claims in good time.
Do I need legal expertise to use the tool?
No. The GreenClaims Manager provides explanations and recommendations for action in clear, easy-to-understand language. Each finding includes a specific suggestion for improvement, along with alternative wording. For the final legal assessment, we recommend seeking legal advice, the tool provides findings and probabilities, not legal advice. However, the integrated workflow allows all findings to be documented in a structured manner, prioritised and, if necessary, passed on to external legal advisers.
Can I share the compliance report with regulatory authorities?
Yes. The PDF report is designed for professional distribution, to senior management, the legal department or regulatory authorities. It contains the compliance score, all findings with their legal basis, and a breakdown by regulation.
Workflow & Team
What happens once a finding has been identified?
Every finding goes through a processing workflow: Open → Under review → Resolved → Closed. You will receive automatically generated suggestions for improvement and alternative texts. Team members can collaborate using the comments function.
Can I use the tool as part of a team?
Yes, with four system roles (Admin, Analyst, Compliance Manager, Commentator) plus user-defined roles. Findings can be assigned to team members and commented on. Every change is recorded in the audit log in an audit-proof manner.
What are Managed Claims and Evidence?
Managed Claims are your company’s centrally managed environmental claims. Here, you link findings to evidence, such as certificates, test reports or studies. This allows you to document the compliance of each individual claim.
How does the transparency widget work?
A JavaScript snippet on your website transparently displays your compliance results to visitors. The position, colours and text can all be customised. Built-in statistics show you how visitors interact with the widget.
Prices, Technology & Data Protection
How much does the GreenClaims Manager cost?
Five pricing tiers, from Starter to Enterprise. A 30-day free trial with full access to all features, no credit card required. See our pricing page for details.
Can I manage multiple domains?
Yes. The number of domains depends on your plan. The Enterprise plan allows for an unlimited number of domains. Each domain has its own dashboard, its own findings and a separate compliance report.
Which languages are supported?
The GreenClaims Manager analyses websites in German and English. The transparency widget and compliance reports are also available in both languages. Further languages are planned.
Where is my data stored?
All data is processed and stored on servers in Germany (EU). Processing is carried out in accordance with the GDPR. You can use the data management function to delete scan results selectively or in full at any time.
Is there an API for automated analysis?
Yes. The REST API enables full integration with your existing workflows, whether they’re CMS, marketing automation or compliance software. You can find the API documentation in your dashboard.
Any further questions? Please contact us Contact us
