Green Claims Manager
Identify environmental claims. Provide evidence. Verify them.
Unsubstantiated environmental claims on your website carry the risk of a warning letter. Terms such as‘climate-neutral’ or‘environmentally friendly’ will, as of 27 September 2026, be prohibited per se without evidence. Many environmental organisations and consumer protection groups systematically search for precisely such breaches – and a screenshot is all it takes.
The Green Claims Manager helps you identify, substantiate and safeguard relevant claims – all on a single platform.
Check your own website now, free of charge.
Free · No credit card · Results in 10-15 min.
53.345 +
Companies rely on our technology
240.000 +
Websites are protected
830.000 +
Daily crawler checks
GreenClaims Manager is based on the tried-and-tested infrastructure of our cookie consent tool, CCM19 – the 2026 test winner with over 53,000 customers.
The same crawling engine, the same reliability, the same team.
These companies rely on our technology
EU regulation
Are you ready for the EmpCo Directive?
From 27 September 2026, stricter rules on environmental claims will come into force. Germany is implementing the Directive through an amendment to the UWG. Breaches may result in warning letters, injunctions and substantial fines.
✓ Automatic checking against EU regulations: Findings are directly cross-referenced against the EmpCo Guidelines, the amended UWG and the EU Taxonomy – with the specific legal basis stated.
✓ Audit-ready documentation Claims, supporting evidence and processing histories are fully documented – ready for regulatory authorities, competition authorities and auditors.
✓ Readiness Check How well prepared are you? The compliance score shows you immediately where you stand and what still needs to be done by September 2026.
Check your own website now, free of charge...
Free · No credit card · Results in 10-15 min.
Risk protection
Automatic detection of greenwashing risks on your website – before you face warnings or fines. Systematic checks against the requirements of the 2026 amendment to the Unfair Commercial Practices Act (UWG).
Automatic analysis
NLP-based text analysis, cross-referenced against the specific provisions of Sections 5, 5a, 5b and 5c of the Unfair Commercial Practices Act (UWG). Identifies vague environmental claims, missing evidence and unauthorised seals.
Compliance
Automatic verification of environmental claims against the 2026 Amendment to the Unfair Commercial Practices Act (implementation of EU Directive 2024/825 – the EmpCo Directive).
Recommendations
Specific recommendations for action on each risk area: what the problem is, which clause is affected, and how the wording can be amended to ensure compliance.
Why GreenClaims Manager
The structured solution to greenwashing
Our tool analyses your sustainability communications and identifies potential greenwashing risks across your entire website – from body text and image alt text to embedded certification logos.
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Identifying vague environmental claims, a lack of evidence, unauthorised seals and misleading eco-labels – using NLP, OCR and image recognition
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Risk classification of each finding by severity (High, Elevated, Medium, Low) with specific reference to relevant clauses
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Compliance score for your entire domain – including exportable reports to meet documentation requirements
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Daily analysis – scalable to hundreds of thousands of URLs
Dashboard
Everything at a glance
Your central dashboard for greenwashing risks. See at a glance where your communications stand – and where action is needed.
✓ Compliance score & grade Your overall status on a scale from A to F – immediately clear to management, auditors and regulatory authorities.
✓ Top risks with legal basis The most serious findings listed individually – with a confidence score and reference to the EU Green Claims Directive, the Unfair Commercial Practices Act (UWG) and other regulations.
✓ Critical Pages & Risk Distribution Which pages of your website require the most urgent action – broken down by text, seals, images, alt text and OCR.
✓ PDF export in German and English One click, done. Optimised for printing for board presentations, investor relations, ESG reporting or submission to regulatory authorities.
Reporting
Professional reports for your stakeholders
Generate detailed compliance reports in PDF format at the click of a button. Document the status of your environmental claims – in a traceable, audit-ready format that can be shared at any time.
✓ Proof of compliance Comprehensive documentation of all environmental statements, risks and measures – ready for audits and regulatory authorities.
✓ Stakeholder-ready Ideal for board presentations, investor relations and ESG reporting.
✓ Export & Share PDF export with a single click. Forward reports directly to colleagues, auditors or senior management.
Three paths to success
GreenClaims Manager supports you at every stage of your sustainability communications.
Scan
Enter the URL – that’s it. The GreenClaims Manager crawls your website and identifies environmental claims in text, images, alt text, seals and screenshots. Each finding is assigned a risk level, a confidence score and the relevant legal basis.
Assess & Document
Collaborate on findings as a team: review, comment on and assign them. Link statements to supporting evidence such as certificates or test reports. The transparency widget displays this evidence to your visitors directly on the website.
Monitoring
Automatic re-scans detect new risks immediately. Track your compliance score over time and export a full report at any time for stakeholders or regulatory authorities.
Comprehensive features for your business
From individual analysis to enterprise-wide monitoring, GreenClaims Manager scales to meet your needs.
Website scan
Automatic crawling and analysis of your entire website.Pattern recognition
Text, alt text, OCR, seals and images – five recognition methods in a single tool.Risk assessment
Each finding, with its risk level, confidence score and legal basis.Team workflow
Assign findings, comment on them and process them in the status workflow.Claims & Evidence
Manage environmental claims centrally and link them to supporting evidence.Transparency widget
Show visitors your credentials directly on the website.Audit log
All changes are logged in an audit-proof manner – with a before-and-after comparison.Roles & Rights
Five system roles plus user-defined roles with a finely granular authorisation matrix.What our customers say
Find out what others are saying about our company (CCM19).
The support team were very friendly, responded quickly and resolved my issue professionally. I felt well looked after and was pleasantly surprised at how smoothly everything went. That’s exactly how you’d want it to be!
I had a very specific question. Instead of just answering it, the issue with my account was resolved straight away. That’s what customer support is all about!
Very quick and expert advice via chat. It’s not a bot, but a real person who knows what they’re talking about. My technical problem was sorted out brilliantly.
They identified the problem within a few minutes, fixed an additional fault at the same time, and explained it in such a way that our team – who aren’t IT students – could understand. Well done!
Extremely fast and professional service. I’ve needed help on several occasions. I’ve always been assisted in a friendly and professional manner. The best service of all the tools I’ve used.
Insights & Expertise
The latest insights into greenwashing trends, EU regulation and best practice in sustainable communication.
EU-Regulierung
When things taken for granted are marketed as environmental achievements, Annex 10a of the Unfair Competition Act (UWG)
"BPA-free" on the baby bottle. "Gluten-free" on the water bottle. ‘Complies with the EU Ecodesign Regulation’ on an electrical appliance. What sounds like a special environmental achievement is, in many cases, simply a legal obligation. Annex 10a of the Unfair Commercial Practices Act (UWG) targets precisely this practice.
EU-Regulierung
Section 5a of the Unfair Commercial Practices Act (UWG): Misleading environmental claims, When the ‘blacklist’ does not apply
Has your advertising agency devised a slogan that is cleverly worded to circumvent the ‘blacklist’? Be careful: in our view, Section 5a of the Unfair Competition Act (UWG) is a catch-all provision that can also be applied to slogans which cannot be clearly categorised under any specific ‘blacklist’ offence. We’ll use real-life examples to show when Section 5a might come into play.
EU-Regulierung
The ‘blacklist’ offences under the UWG 2026: an explanation of all the prohibitions
From 27 September 2026, the ‘blacklist’ in the Annex to Section 3(3) of the Unfair Commercial Practices Act (UWG) will contain six new categories of prohibited conduct that expressly ban typical greenwashing practices: General environmental claims, CO₂ offsetting, sustainability labels, scope, statutory standards and seven prohibitions on planned obsolescence. Anyone who commits an offence under these provisions is automatically acting unfairly.
